以品牌信任为中介的PT银行品牌形象与感知品质对品牌忠诚的影响

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) Pub Date : 2019-04-01 DOI:10.2991/PICEEBA2-18.2019.38

Rahmatullah Rahmatulloh, Yasri Yasri, Abror Abror

{"title":"以品牌信任为中介的PT银行品牌形象与感知品质对品牌忠诚的影响","authors":"Rahmatullah Rahmatulloh, Yasri Yasri, Abror Abror","doi":"10.2991/PICEEBA2-18.2019.38","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri\",\"authors\":\"Rahmatullah Rahmatulloh, Yasri Yasri, Abror Abror\",\"doi\":\"10.2991/PICEEBA2-18.2019.38\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.\",\"PeriodicalId\":251790,\"journal\":{\"name\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"volume\":\"5 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/PICEEBA2-18.2019.38\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/PICEEBA2-18.2019.38","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 7

摘要

本研究以西苏门答腊地区PT Bank Syariah Mandiri微单位为研究对象，以品牌信任为中介变量，分析品牌形象和感知质量对品牌忠诚的影响。本研究的受访者为仍在巴东集群积极为PT Bank Syariah Mandiri小额单位融资的客户，共308名受访者。本研究中所使用的数据分析技术是结构方程模型(SEM)。研究结果证明:(1)品牌形象和品牌信任对品牌忠诚有显著的正向影响;(2)感知质量对品牌忠诚无显著影响;(3)品牌形象和感知质量对品牌信任有显著正向影响;(4)品牌信任在品牌形象对品牌忠诚的影响中起中介作用;(5)品牌信任在感知质量对品牌忠诚的影响中起中介作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

自引率

0.00%

发文量