EVALUATING THE WEBSITE OF THE HOTEL BUSINESSES IN TERMS OF RECREATIONAL ACTIVITIES: A CASE STUDY OF ANTALYA REGION

Tourism businesses can be assessed the company as a recreation, performs a variety of recreational activities to increase the attractiveness, attract more customers and to maximize the level of income. Recreational activities have an important function as marketing and promotion too lbesides being an important element of attractiveness and a source of income. Nowadays, with the increasing importance of online marketing, applications on their business' web page are important in terms of AJIT-e: Online Academic Journal of Information Technology 2016 Bahar/Spring – Cilt/Vol: 7‐ Sayı/Num: 23 DOI: 10.5824/1309‐1581.2016.2.008.x http://www.ajit‐e.org/?menu=pages&p=details_of_article&id=171 116 business image and marketing. In this article, situated recreational activities on 295 five-stars hotel businesses’ web sites in Antalya region have analyzed by content analysis. As a result of survey, web sites of the Hotel businesses in the survey are determined that insufficient in terms of both recreational activities and web sites’ contents and schemes.