MENGEMBANGKAN SEKTOR MICE INDUSTRY SEBAGAI SALAH SATU LANGKAH KONKRET THAILAND DALAM MENGHADAPI ASEAN ECONOMIC COMMUNITY 2015

MICE (Meeting, Incentive, Convention, and Exhibition) industry or can be interpreted as the services that mixing among trade, transportation, finance and tourism sectors. Like the other ASEAN members, Thailand has great opportunities to develop their MICE industry. Thailand’s effort is to show their capability in MICE industry better than ASEAN member do, to grow the investment as the concrete step toward AEC in 2015. The hope that many exhibition (part of MICE industry) Convention and another MICE activities in Asia concentrated in Thailand. As a result, Thailand had  made a  remarkable strategies, it’s  begin  with  making the committee  to  handle  the  MICE  industry  sector,  The  Thailand  Convention  & Exhibition Bureau (TCEB), and their target is to achieve 100% MICE industry in 2016.