Smart Museum Collection and Analysis for User Online Behavior

Museums play a crucial role in preserving social history and cultural heritage, and the development of museums is characterized by a focus on people. A smart museum should have a deeper understanding of its audiences’ needs and meet their spiritual and cultural needs in a higher and personalized way. In order to give insight into the needs of online audiences and provide the foundation of individualized service, based on the practice of the National Museum of China, this paper proposes a solution, including the key technologies, the architecture of a collection and analysis system for user online behavior of the App and WeChat applet of the National Museum of China, and the design of each system module, summarizes the system application, finally points out the research direction of future work, hoping to provide related references for other museums.