ANALYSIS OF THE CORPORATION STRATEGY IN THE SPHERE OF SOCIALLY RESPONSIBLE INVESTMENTS USING THE MATRIX APPROACH

The article presents the adaptation of the matrix approach to assessing the effectiveness of the corporation's strategy in the field of socially responsible investments. The relevance of the research is due to fundamental changes in the financial system, which require increasing participation of large businesses in solving socio-economic problems. The study presents an econometric analysis of 10 domestic corporations for the period from 2019 to 2021 in order to confirm the growth of financial results, as well as the value of business as a result of an increase in socially responsible investments in key areas such as environmental programs, the formation and maintenance of labor resources, investments in the infrastructure of adjacent territories. The obtained results testify to the multidirectional influence of social investments, depending on their type. The article proposes a new matrix of Socially Responsible Investments, the use of which not only makes it possible to diagnose the current strategy, but also to adjust it in order to increase the effectiveness of the strategy and based on the capabilities of a particular corporation. At the end of the work, as an example, the process of assessing and modeling the strategy of TAIF-NK JSC in the field of socially responsible investments is presented, as well as recommendations are given for changing the volume of social investments of the corporation until 2026 inclusive.