Analysis of On-Board Passenger Information Display Interface in Mass Transportation Modes Based on Emotional Design

Telecommunication facilities as a media of delivering information are a mandatory facility in rail-based transportation modes. Delivering information in transportation modes can be done through visual-based information, the On-Board Passenger Information Display. Information that is shown to the passengers can affect trust, safety, travel, and comfort, so it is very important to design an On-Board Passenger Information Display that is suitable to the user's desire. Therefore, this study aims to analyze the On-Board Passenger Information Display interface that is suitable for the user's emotional perspective. The method used is Kansei Engineering through factor analysis and association rules. Kansei Engineering is used to translate the user's feeling into design specification of the user interface. Association rules inferred the relationship of a combination of design elements and attributes with the degree of emotion. This study produced three designs from Kansei words, they were 'Futuristic', 'Simple' and 'Dynamic'. Based on the test results done by performance metrics, self-reported metrics, issued based metrics, and eye tracking, Kansei word "Simple" has the highest ranking and can be classified as the most suitable On-Board Passenger Information Display interface to be applied.