哈科特港存款银行的电子货币转账服务与客户满意度

Ogonu Gibson Chituru, Ordu Chile Umezurike
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引用次数: 1

摘要

本研究考察哈考特港存款银行的电子货币转账服务与客户满意度的关系。本研究采用横断面调查和相关调查的方法,建立哈考特港存款银行电子货币转账服务对客户满意度的影响。研究对象包括哈科特港的21家存款银行。采用人口普查的方法,将整个人口作为样本量。然而,84名受访者被用于研究。在分发的84份问卷中,回收了58份用于分析。描述性分析采用表、频率和均值进行,假设检验采用Spearman’s秩序相关系数在0.05显著水平下和SPSS Version 22.0。研究结果揭示了电子货币转账服务与客户满意度之间的重要关系。研究进一步发现,哈考特港存款银行的电子货币转账、客户忠诚和客户保留之间存在显著的正相关关系。研究得出结论,电子货币转账服务提高了哈科特港存款银行的客户满意度。会议建议,存款银行应把重点放在它们需要改进的参数上,并向客户传播对技术银行、产品和服务的认识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
E-Money Transfer Services and Customer Satisfaction of Deposit Money Banks in Port Harcourt
This study examined the relationship between e-money transfer services and customer satisfaction in deposit money banks in Port Harcourt. This study adopted a cross-sectional survey and a correlation investigation to establish the impact of e-money transfer services on customer satisfaction in deposit money banks in Port Harcourt. The population of the study comprised 21 deposit money banks in Port Harcourt. The entire population was adopted as sample size using census. However, 84 respondents were used for the study. Out of 84 copies of questionnaire distributed, 58 copies were retrieved and used for the analysis. Descriptive analysis was done using tables, frequency and mean while the hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient at 0.05 level of significant and SPSS Version 22.0. The findings revealed a significant relationship between e-money transfer services and customer satisfaction. The study further revealed that a positive and significant relationship exists between e-money transfer, customer loyalty and customer retention in deposit money banks in Port Harcourt. The study concludes that e-money transfer services enhance customer satisfaction in deposit money banks in Port Harcourt. It was recommended that deposit money banks should focus on the parameters on which they need to improve and spread the awareness of technology banking, products and services to their customers.
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