国际技术营销

H. R. Sheppard
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引用次数: 0

摘要

技术为基础的产品的营销是解决。这表明,如果不是为了帮助解决严重的贸易不平衡问题,美国非常需要改进其国际营销方式。为了成功地将美国高科技产品推向世界,美国采用了许多方法,包括与兼容的海外制造商合资,在海外肥沃的地区建立营销机构,争取海外代理商和分销商的帮助,以及在海外建立世界级产品的制造实体。美国技术的销售主要是通过授权来实现的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
International technology marketing
The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing.<>
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