{"title":"国际技术营销","authors":"H. R. Sheppard","doi":"10.1109/EEIC.1991.162558","DOIUrl":null,"url":null,"abstract":"The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing.<<ETX>>","PeriodicalId":367238,"journal":{"name":"[1991] Proceedings of the 20th Electrical Electronics Insulation Conference","volume":"41 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"International technology marketing\",\"authors\":\"H. R. Sheppard\",\"doi\":\"10.1109/EEIC.1991.162558\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing.<<ETX>>\",\"PeriodicalId\":367238,\"journal\":{\"name\":\"[1991] Proceedings of the 20th Electrical Electronics Insulation Conference\",\"volume\":\"41 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"[1991] Proceedings of the 20th Electrical Electronics Insulation Conference\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/EEIC.1991.162558\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"[1991] Proceedings of the 20th Electrical Electronics Insulation Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/EEIC.1991.162558","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The marketing of technology-based products is addressed. It is shown that there is a great need for the US to improve its international marketing methods if for no other reason than to help the significant trade imbalance. In order to successfully market high-tech US products around the world, many techniques have been used, including joint ventures with compatible overseas manufacturers, establishing marketing organizations in fertile overseas areas, enlisting the aid of overseas agents and distributors, and creating overseas manufacturing entities for world-class products. The sale of US technology has been accomplished primarily by licensing.<>