Consumption of Social Media and Academic Performance: A Cross-Sectional Survey of Perception of Students in KP universities

In the world changing into a digital global village, social networking technology has played a vital role compare to other internet tools. This study conducted through a cross-sectional survey on the students' perceptions about their use of social networking sites and their influence on their academic performance. The researcher gathered data from the students of Gomal and Quratba University in D.I.Khan and used the Statistical Package for Social Sciences (SPSS) (Pearson's correlation coefficient test) to analyze the data and infer findings and draw a conclusion. The study found that computer-mediated communication through social media sites, the GPA of male students is more affected than those of female students and H1 of the study accepted. And it is also found that H2 of the study that social media use in 2nd semester and their GPA of age group 20 and less than 25, that there is a significant relationship between the GPA and 2nd-semester use of SNS as indicated. This Null Hypothesis of the study was rejected.