Pendampingan UMKM dalam Mempromosikan Produk Pangan Lokal Banten melalui Media Sosial

Local food products are part of the nation's heritage which is a witness to the development of community civilization and is firmly bound to the nation's cultural traditions. Therefore, local food needs to be preserved and increased in value. We can utilize social media to promote local food. However, research has shown that local food hashtags are not used optimally to promote Banten specialties. There are many cases of promoting food other than local food using local food hashtags. This way certainly does not increase public awareness of the existence of local Banten food so that local food is not too recognized in the local food universe in Indonesia and loses prestige with other local foods. Therefore, it is necessary to assist local food SMEs in Banten by using social media optimally to introduce a variety of local Banten foods. This effort is expected to help MSMEs to introduce local food to the broader community. By using social media, it is hoped that the wider community will recognize the variety of local foods in the province of Banten and, at