Development of an Effective Method of Data Collection for Advertising and Marketing on the Internet

: The Internet advertising has more capabilities than other advertising tools. Taking into consideration the broad spectrum of the Internet, the study of the effectiveness indicators of the Internet advertising and the identification of problems in this field are considered to be topical issues. The article analyzes the key effectiveness indicators (KEA) to evaluate the effectiveness of the Internet advertising. Moreover, proposals for the effective use of advertising and marketing systems are also provided. Reducing the number of indicators to simplify the effective collection and analysis of the effectiveness indicators of Internet advertising can be promising. In this regard, some statistical and spectral operations are performed on the efficiency values, and effectiveness signs vector is determined. The Euclidean distance between these vectors is seen as the closeness between the two performance measures. The difference from other methods lies in the collection and distribution in the storage area, the distribution of data by the subsystem in the appropriate analysis systems. The processed information consists of numerical, temporary, logical and text data. The article uses a systematic approach and methodology for the scientific analysis of problems and ways to solve them, as well as for summing up..