{"title":"《Zerqa》电影海报和歌曲小册子(1969)","authors":"Petiwala","doi":"10.2979/filmhistory.32.3.11","DOIUrl":null,"url":null,"abstract":"ABSTRACT:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.","PeriodicalId":426632,"journal":{"name":"Film History: An International Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Film Poster and Song Booklet for Zerqa (1969)\",\"authors\":\"Petiwala\",\"doi\":\"10.2979/filmhistory.32.3.11\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.\",\"PeriodicalId\":426632,\"journal\":{\"name\":\"Film History: An International Journal\",\"volume\":\"10 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-01-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Film History: An International Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2979/filmhistory.32.3.11\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Film History: An International Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2979/filmhistory.32.3.11","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ABSTRACT:In recent years, the film poster has taken center stage in South Asian cinema studies and in the contemporary nostalgia-driven popular imagination. In analyzing Lollywood film Zerqa's (1969) song booklet and its art direction, this commentary reveals the merits of deliberating upon other mass-produced cinematic ephemera—especially publicity materials—in conjunction with or in the absence of the film text.
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