The mechanism of memory policy implementation in the context of the social framework of "collective memory".

The purpose of the article is to analyze the mechanism of memory policy in the context of the phenomenon of "collective memory" by M. Halbwaks. The policy of memory is an orderly action of political elites to form the desired set of images and representations of the past by society. Such a strategy makes it possible to solve several problems, in particular the problem of legitimacy, as well as the problem of argumentation of domestic and foreign policy programs chosen by the state, which may also set themselves the task of distorting their own historical past and worsening relations between the two states. The processing of collective memory as a component of social consciousness has undergone a serious evolution and today can represent a lot of aggressive strategies. The scientific novelty of the research is the use of a combined approach to understanding the phenomenon of collective memory and its processing. A combined approach based on the works of M. Halbwaks in the field of sociology and psychoanalysis based on the psychology of the unconscious Z. Freud, as well as the theory of the collective unconscious and its archetypes by C.G. Jung, allows us to identify the interdependence between the differentiation of images of the historical past and the levels of consciousness of the individual. A scheme of interconnection, as well as a scheme of sampling narratives of public consciousness in order to form a universal set of images and representations, has been developed. The conclusions confirm the validity of M. Halbwax's method and its correlation with psychoanalysis, and also indicate the danger of connivance on the part of the Russian state in relation to the aggressive policy of memory in the countries of the post-Soviet space and the former socialist bloc.