Public Rebuttal, Reflection and Responsibility. Or an Inconvenient Answer to Fake News

Information may well be an asset, but the sheer volume of what we have to navigate makes it challenging to determine those elements which are relevant to us. The credibility of news media outlets as our gatekeepers and first form of resistance to polluted information is increasingly questioned. Scientific research indicates that the quality of news offerings from news media outlets would benefit by triangulating news stories with a more diverse set of offerings and, in the process, build journalists' trust or otherwise in the sources of these offerings. Without the network effects of the Internet, false or incorrect information probably would not be such a successful phenomenon. Public opinion is quick to portray social or mainstream media platforms as guilty parties but tends to ignore the equally detrimental ramifications of their exploitation of social capital. A more reflective approach is required. This essay suggests that it is in our interest to reboot our societal consciousness and explore the underlying cybernetical dimensions, even if these appear to be confrontational for interested stakeholders in our current misinformation crisis.