EMBA

EMBA 604 STRATEGIC ANALYSIS. (2) This course provides a framework of competitive analysis and competitive advantage upon which functionally oriented courses in the program may build. It provides an overall picture of the analysis activities and decision-making situations facing a company’s top management team (i.e., CEOs, general managers, division managers) focusing on top management decisions relating to the external environment and internal issues. It presents practical experience in recognizing what information is important, sifting it for relevance, and employing the knowledge for the competitive benefit of the firm. Prereq: Admission to the joint EMBA program.