Pioneering Establishment of Teaching Factory Poultry Slaughterhouse at Politeknik Negeri Jember Based on SWOT Analysis

The purpose of this research is to create a competitive strategy by conducting a SWOT analysis on the pioneering establishment of the Teaching Factory (Tefa) of the of the Jember State Polytechnic (Polije). The research was carried out in several locations which included activities in the field to obtain primary data. The research locations include traditional and modern markets in Jember, Poultry Slaughterhouse, chicken collectors, hotels, restaurants, catering, and chicken meat sellers around the city of Jember. Tools used to retrieve and process primary data include stationery, smartphones, and laptops. The material used for data collection is questionnaire paper. To obtain data that is accurate and reliable, and relevant to the problem under study, data collection is carried out by several methods, namely interviews, observations, questionnaires, and literature studies. SWOT analysis in this study was conducted by determining the combination of internal and external factors. SWOT analysis compares internal factors, namely strengths and weaknesses with external factors, namely opportunities and threats to formulate a competitive strategy for Polije poultry slaughterhouse. The results showed that the position of the Polije poultry slaughterhouse pilot was at coordinates 3.09 and 2.97. These coordinates are located in quadrant I, which means that it supports an aggressive strategy. The conclusion of the research is that the position of poultry slaughterhouse Polije is very strong and supports the strategy to improve and develop the resulting product.