科威特的移动商务应用和采用

Fatima J. Jaz, Fawzeyah H. AlSabah, M. Sarfraz
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引用次数: 4

摘要

本文主要研究移动商务及其对企业和社区传统购物行为的影响。它具体处理了不同的在线订餐平台,以及科威特人们接受和采用移动商务的因素。它假设影响科威特接受和采用移动商务的最重要因素是:社会影响力、易用性和在线支付方式。实证数据是通过对移动设备用户的调查来收集的。该调查是设计的,共有132份回复用于数据分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mobile Commerce Applications and Adoption for Kuwait
This paper focuses on Mobile Commerce and its effects on businesses and the traditional shopping behavior in the community. It specifically handles different online food ordering platforms, and the factors of people accepting and adopting Mobile Commerce in Kuwait. It hypothesizes that most significant factors which influence acceptance and adoption of mobile commerce in Kuwait are: social influence, ease of use and online payment method. The empirical data was collected through a survey from mobile device users. The survey was designed and a total of 132 responses were used for data analysis.
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