Remembering Pokémania: Memory, Cognitive Assemblages, and Augmented Reality

Introduced in July 2016, Pokémon GO is widely considered the killer app for contemporary augmented reality. Popular attention to the game has waned in recent years, but Pokémon GO remains enormously successful in terms of both player base and revenue generation. Whether individuals experienced the game for a short time or remain dedicated hardcore players, Pokémon GO exists as memories of time and place, imbuing familiar sites and routes with new meaning and temporal connection. Attending to these complex interrelationships of place, space, mobility, humans, technologies, infrastructures, environments, and memory, we situate Pokémon GO as what Hayles (2016) calls a cognitive assemblage—sociotechnical systems of interconnectivity in which cognition is an exteriorized process occurring across multiple levels, sites, and boundaries. In turn, we conceptualize cognition (and specifically memory) not as confined within a delimited hominid body, but instead operating through contextual relations, at multiple sites, and in a constant state of becoming. By reflecting on our own experiences as part of the distributed memory of Pokémon GO, we situate memory as momentary convergence of signals made possible by infrastructures, inscribed on servers and silicon, and made part of algorithmic suggestion and learning AI. Additionally, our own memories and experiences serve to highlight the experiential complexity of cognitive assemblages in relation to structures of feeling, as well as new temporal and spatial relations.