了解成员为不同类型的虚拟社区做出贡献的动机:一个拟议的框架

Trevor D. Moore, M. Serva
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引用次数: 95

摘要

先前的研究表明,虚拟社区的类型和目的(维基、博客和互联网论坛)可能在决定成员对虚拟社区的贡献动机方面发挥作用,但并未充分探讨这一观点。这项研究汇集了以往关于虚拟社区的研究的不同观点和术语,并提出了一个更简洁的14个动机因素的分组。这14个因素提供了一个框架来检查是什么驱使成员做出贡献。两项初步研究为该框架提供了一些支持。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding member motivation for contributing to different types of virtual communities: a proposed framework
Previous research indicates that the type and purpose of a virtual community (wiki, blog, and Internet Forum) may play a role in determining a member's motivation for contribution to a virtual community, but does not fully explore this idea. This study aggregates the disparate ideas and terminology of previous research on virtual communities and presents a more parsimonious grouping of fourteen motivational factors. These fourteen factors provide a framework for examining what drives members to contribute. Two preliminary studies offer some support for the framework.
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