Production of meaning and agency of children as political communication audiences

Given that electoral campaigns are spaces for citizenship construction and children are interested in politics, recognizing them as a political communication audience would promote their rights. With an approach from cultural studies and qualitative methodology, the relationship of knowledge and expectations with assessments and proposals is analyzed as part of their process of making sense about 2018 Mexican presidential campaign. There is evidence of self-recognition about the agency of girls and boys aged 10 to 12 years as political communication audience.