MARKETING INFLUENCE IN THE SYSTEM OF STATE REGULATION OF THE SUSTAINABLE DEVELOPMENT OF THE FOOD SUPPLY SYSTEM

The article is devoted to the study of marketing influence in the system of state regulation of the sustainable development of the food supply system. Features of the main blocks of the mechanism of state regulation of sustainable development of industries and spheres of the food supply system are presented, the nature and forms of the influence of state regulation on the system of mechanisms of sustainable development of the food sphere are revealed, directions of the marketing influence of state regulation on the food supply system are presented. A model of marketing management of the development of the food supply system of the territory has also been developed. It was concluded that the only criterion for the desired state of all areas of food provision of the territory is food security, the requirements of which are formed by the vectors and parameters of sustainable development of industries and areas of the food system. However, the parameters of food security of the state and its territories often remain outside the sphere of interests of market entities and consumers, being the area of responsibility only of state authorities. The basic premise of the multifaceted problem of ensuring the level of food security is the high rate of sustainable development of the branches of the food supply system, the harmonization of the conditions of their activity in sectoral and territorial differentiation, the development of competitive advantages with the help of technological renewal of production, improvement of economic, commercial, social, etc. types of activity of subjects, formation of knowledge, awareness and interest of the consumer in these issues. This installation can be implemented within the framework of a special policy - marketing management of the food supply system of the territory.