推动Z世代使用电子钱包兴趣的因素

Fitria Halim, Efendi Efendi, Marisi Butarbutar, Anne Rumondang Malau, A. Sudirman
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引用次数: 13

摘要

如今,信息技术的使用越来越普遍,因此它直接影响了人们的生活方式的改变,他们希望一切都能快速和即时的方式,其中一个发生在金融部门。随着人们的需求,各种被称为电子钱包的电子支付工具应运而生。在使用这种新技术的现象中,无疑有许多因素表明会影响它。本研究的目的是运用UTAUT (Unified Theory of Acceptance and Use of Technology)理论模型,了解Z世代使用电子钱包的行为。本研究采用在线问卷的探索性调查形式的定量数据。采用PLS-SEM方法和非概率抽样研究技术,采用有目的抽样方法,获得了146名被调查者的研究样本。研究结果显示,使用便利度、设施条件和社会影响对电子钱包使用行为有显著影响。同时,“感知有用性”对使用电子钱包的兴趣没有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Constituents Driving Interest in Using E-Wallets in Generation Z
Nowadays, the use of information technology is increasingly prevalent so that it has a direct impact on lifestyle changes of people who want everything in fast and instantaneous ways, in which one of them occurs in the financial sector. Following the people’s needs, various electronic payment instruments called E-Wallets have emerged. In the phenomenon of the use of this new technology, there are undoubtedly many factors that are indicated to influence it. The objective of this study is to find out the behavior of Generation Z in using E-Wallet by applying the UTAUT (Unified Theory of Acceptance and Use of Technology) theory model. This study used quantitative data in the form of an exploratory survey using an online questionnaire. Using the PLS-SEM method and non-probability sampling research techniques with a purposive sampling method, it obtained a sample of the study of 146 respondents. The results showed that the Perceived Ease of Use, Facility Condition, and Social Influence had a significant effect on the behavior of using E-Wallet. Meanwhile, Perceived Usefulness had no effect on interest in using E-Wallet.
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