基于可视化技术的产品业务流程仿真模型结构

Khrystyna Lipianina-Honcharenko, A. Sachenko, Vitaliy Kulyk, Ruslan Savchyshyn, Oleksandra Provozin, S.A. Shchur, Liliia Kurpita
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引用次数: 0

摘要

在使用增强和虚拟现实(AURA)项目的声学遗产地听觉化框架内,任务是为使用开发的听觉3D模型的潜在产品开发商业模型。因此,本文的目的是使用可视化的3D模型分析指定产品的典型业务模型,该模型可以进一步适应每个特定用例(营销场景)。在最一般的术语中,商业模式是一种做生意的方法,使公司能够维持自身,即产生收入和收入。因此,商业模式的发展与计算未来产品可能的收入或费用是相关的。本文将分析现有的业务模型,并确定哪些模型最适合手头的任务。建议采用以下商业模式:“画布”、“物物交换”和“共有”。“画布”商业模式由以下结构描述:消费者细分、价值主张、销售渠道、客户关系、产品收入、关键资源、关键活动、关键合作伙伴和成本结构。此外,该业务模型还提出了电子商务、附属关系和附加机会业务流程。“物物交换”的商业模式是基于使用社交媒体平台来推广产品和服务。在共享所有权的商业模式中,投资者购买的不是整个资产,而只是其中的一部分。对于这些业务模型,提出了物物交换和共享所有权业务流程。基于业务流程,提出了仿真模型的结构。该研究可以扩展并适用于其他产品。在进一步的研究中,将使用系统动力学方法进行场景建模。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
SIMULATION MODEL STRUCTURE OF BUSINESS PROCESSES FOR A PRODUCT BASED ON AURALIZATION TECHNOLOGY
Within the framework of the Auralization of acoustic heritage sites using Augmented and Virtual Reality (AURA) project, the task was to develop the business models for potential products that would use the developed auralized 3D model. Accordingly, the purpose of the article is to analyze typical business models for the specified products with an auralized 3D model, which can further be adapted to each specific use case (marketing scenario). In the most general terms, a business model is a method of doing business that allows a company to sustain itself, i.e. generate income and revenue. Therefore, the development of a business model is relevant to calculate the possible income or expenses of a future product. The article analyzes existing business models and determines which ones are most suitable for the task at hand. It is proposed to use the following business models: "Canvas", "Barter" and "Joint Ownership". The "Canvas" business model is described by the following structure: consumer segment, value proposition, sales channels, customer relationships, product revenues, key resources, key activities, key partners, and cost structure. In addition, this business model proposes the E-commerce, Affiliations, and Additional Opportunities business processes. The "Barter" business model is based on the use of a social media platform to promote products and services. And in the Shared Ownership business model, investors do not buy the entire asset, but only a part of it. For these business models, the Barter and Shared Ownership business processes are presented. Based on the business processes the structure of the simulation model was proposed. The study can be extended and adapted to other products. In further research, scenario modeling will be conducted using system dynamics approaches.
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