METHODS OF ASSESSMENT THE LEVEL OF ENVIRONMENTAL AND ECONOMIC EFFECT DUE TO THE USING OF LOW-SPEED INDIVIDUAL VEHICLES, BY THE EXAMPLE OF THE TOWN OF SERPUKHOV

For more than half a century bicycle transport demonstrates its effectiveness as one of the elements of the transport network of the city. Currently, vehicles with low-power motors such as electric bicycle, electric scooter, gyrometer, segway, wheelbarrow, scooter motor and others are gaining people's attention. These vehicles can be combined into a group of low-speed individual vehicles (hereinafter - NITS) with similar re-quirements for the operational parameters of urban infrastructure. From the urban point of view, the interest in NITC is that the number of its users has increased significantly in recent years. The article presents the results of a sociological survey of residents of Serpukhov, allowing to assess the current and potential readi-ness of the population to use NITC. The growing popularity of NITC has led to an increase in the environmen-tal and economic effect, which is manifested at a particular level of development of the movement on NITC. The ecological and economic effect of the use of NITC has an extremely positive impact on the improvement of the urban environment. This article provides a list of indicators that reflect the growth in the standards of living of society from movement by the NITC, and the calculation of one of them - the increase in entrepre-neurial activity on the streets with increased traffic to the NITC. Indicators are necessary for calculation of complex criterion of efficiency and safety of street network due to development of the movement by NITC. The result will allow public authorities authorized to make decisions on the strategy of transport policy of cities to quantify the ratio of economic benefits from the development of infrastructure of the NITC with the cost of its construction and operation.