{"title":"价格和促销对丹戎槟榔地区芦笛鼓购买决策的影响","authors":"Herri Sumantoro, Muhammad Imam Tabrani, Sabri","doi":"10.56107/penanomics.v2i1.99","DOIUrl":null,"url":null,"abstract":"This study aims to test the effect of price and promotion on the purchasing decision of Luti Gendang in Tanjung Pinang. The repondents in this study are consumers in Tanjung Pinang. The number of respondents in this study was 100 respondents. Sampling is carried out by purposive sampling technique. This study used multiple linear regression analysis techniques with SPSS as an analysis tool. The results of multiple linear regression tests showed that: 1) The price partially had a significanteffect on the purchasing decision of Luti Gendang in Tanjung Pinang. 2) Promotion partially affects the purchase decision of Luti Gendang in Tanjung Pinan","PeriodicalId":445570,"journal":{"name":"PENANOMICS: International Journal of Economics","volume":"106 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE EFFECT OF PRICES AND PROMOTIONS ON LUTI DRUM BUYING DECISION IN TANJUNG PINANG\",\"authors\":\"Herri Sumantoro, Muhammad Imam Tabrani, Sabri\",\"doi\":\"10.56107/penanomics.v2i1.99\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to test the effect of price and promotion on the purchasing decision of Luti Gendang in Tanjung Pinang. The repondents in this study are consumers in Tanjung Pinang. The number of respondents in this study was 100 respondents. Sampling is carried out by purposive sampling technique. This study used multiple linear regression analysis techniques with SPSS as an analysis tool. The results of multiple linear regression tests showed that: 1) The price partially had a significanteffect on the purchasing decision of Luti Gendang in Tanjung Pinang. 2) Promotion partially affects the purchase decision of Luti Gendang in Tanjung Pinan\",\"PeriodicalId\":445570,\"journal\":{\"name\":\"PENANOMICS: International Journal of Economics\",\"volume\":\"106 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-02-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"PENANOMICS: International Journal of Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56107/penanomics.v2i1.99\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"PENANOMICS: International Journal of Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56107/penanomics.v2i1.99","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE EFFECT OF PRICES AND PROMOTIONS ON LUTI DRUM BUYING DECISION IN TANJUNG PINANG
This study aims to test the effect of price and promotion on the purchasing decision of Luti Gendang in Tanjung Pinang. The repondents in this study are consumers in Tanjung Pinang. The number of respondents in this study was 100 respondents. Sampling is carried out by purposive sampling technique. This study used multiple linear regression analysis techniques with SPSS as an analysis tool. The results of multiple linear regression tests showed that: 1) The price partially had a significanteffect on the purchasing decision of Luti Gendang in Tanjung Pinang. 2) Promotion partially affects the purchase decision of Luti Gendang in Tanjung Pinan
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