{"title":"中国西部农业市场营销问题与对策","authors":"Jiyan Xu","doi":"10.2991/ICSSR-13.2013.98","DOIUrl":null,"url":null,"abstract":"Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.","PeriodicalId":115247,"journal":{"name":"2012 First National Conference for Engineering Sciences (FNCES 2012)","volume":"111 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Agricultural marketing issues and strategies in Western China\",\"authors\":\"Jiyan Xu\",\"doi\":\"10.2991/ICSSR-13.2013.98\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.\",\"PeriodicalId\":115247,\"journal\":{\"name\":\"2012 First National Conference for Engineering Sciences (FNCES 2012)\",\"volume\":\"111 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2012 First National Conference for Engineering Sciences (FNCES 2012)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/ICSSR-13.2013.98\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2012 First National Conference for Engineering Sciences (FNCES 2012)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/ICSSR-13.2013.98","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Agricultural marketing issues and strategies in Western China
Agricultural products in Western China are rich and various, the quality is very good, but not all agricultural products sell very well in market, some products have encountered marketing problems. Such as slow-moving, volatile price movements, lack of awareness on brand marketing and so on. To solve these problems, we should make agricultural mode transition to modern intensive and large-scale agriculture, reduce circulation and use brand marketing strategy, so as to promote the sales of agricultural products in western.