公开拍卖市场成本降低的传递及其对并购效应的应用

K. Waehrer
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引用次数: 3

摘要

在这里,我们分析了在公开采购拍卖中,供应商投标出售给买方的成本降低如何影响买方和供应商的收益。当单个供应商的成本降低时,其预期收益的增加等于成本降低所带来的总盈余的预期增加。买方并不是通过获取剩余增加的一部分而获益,而是通过牺牲没有享受到成本下降的供应商而获益。买方从成本下降中获益,增加了没有享受到成本下降的供应商之间的集中。这些结果对纵向整合和并购分析具有启示意义。集中度的提高增加了上游一体化的买家在商品供应方面进行降低成本投资的激励,而非一体化供应商的投资激励保持不变。在并购分析方面,这些结果表明,市场上非并购企业越集中,并购特定成本节约的传递越高。此外,并购增加了纵向整合卖方进行成本降低投资的激励,这可能有助于减轻并购的反竞争效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pass-Through of Cost Reductions in Open Auction Markets with Application to Merger Effects
Here we analyze how, in an open procurement auction, cost reductions among suppliers bidding to sell to a buyer affect the payoffs to the buyer and suppliers. When a single supplier enjoys a reduction in cost, its increase in expected payoff is equal to the expected increase in total surplus from the cost reduction. The buyer benefits not by capturing a portion of the increase in surplus but instead gains at the expense of the suppliers who do not enjoy the cost decrease. The buyer's benefit from a cost decrease, increases in the concentration among the suppliers who do not enjoy the cost decrease. These results have implications for vertical integration and merger analysis. Increases in concentration increase the incentive of buyers who are integrated upstream to make cost reducing investments in the supply of the good while the investment incentives of non-integrated suppliers remain unchanged. In terms of merger analysis these results suggest that pass through of merger specific cost savings will be higher if the non-merging firms in the market are more concentrated. In addition, mergers increase the incentives for vertically integrated sellers to make cost reducing investments, which may serve to mitigate the anticompetitive effects of a merger.
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