MCN组织可持续商业模式创新的动机与路径

Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021) Pub Date : 2021-08-04 DOI:10.2991/aebmr.k.210803.019

Hui Wang, Shixiang Wang

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引用次数: 0

摘要

MCN (Multi-Channel Network，即多渠道网络)在经历了爆发式增长之后，迫切需要持续的商业模式创新。动机可以分为两部分:内生因素是代理机构由于自身的技术和资本积累而产生的商业模式创新的主动性，外生因素是迫使mcn进行可持续商业模式创新的外部条件。通过将企业社会责任嵌入到mcn的商业模式中，以用户为中心实现价值共创，赋能，可以实现mcn可持续商业模式创新的路径

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Motivations and Paths of Sustainability Business Model Innovation for MCN Organizations

After an explosive growth phase, MCNs (MCN means Multi-Channel Network) are in urgent need of sustainable business model innovation. The motivation can be divided into two parts: endogenous factors are the agencies' initiatives for business model innovation due to their own technology and capital accumulation, while exogenous factors refer to the external conditions forcing MCNs to carry out sustainable business model innovation. The path to sustainable business model innovation for MCNs can be achieved by embedding corporate social responsibility in the business model of MCNs, focusing on users to achieve value co-creation, and empowerment

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Proceedings of the 1st International Symposium on Innovative Management and Economics (ISIME 2021)

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