乌克兰作为Facebook赞助内容的政治工具

2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM) Pub Date : 2022-11-10 DOI:10.1109/ASONAM55673.2022.10068635

Oliver Melbourne Allen, F. Menczer

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引用次数: 0

摘要

这项工作对Facebook赞助内容中关于俄罗斯入侵乌克兰的叙述进行了调查。广告商利用乌克兰来宣传与他们的目标相关的叙事。不同类型的广告商把钱花在不同的受众群体上，有些广告商花的钱更少，却吸引了更多的观众。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Ukraine as a Political Tool in Facebook Sponsored Content

This work provides an investigation of the narratives in Facebook sponsored content about the Russian invasion of Ukraine. Advertisers used Ukraine to promote narratives related to their goals. Different types of advertisers spent their money on varying demographics, and some reached more viewers while spending less money.

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来源期刊

2022 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)

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