Ethnographic Research on Buying Habits and Consumer Behaviors of Different Genders in Supermarkets

This paper mainly focuses on the differences in consumption behaviors between men and women, and the method of ethnography will be used to conduct field notes in the work. After the experimental steps of observation and interview, the differences are mainly reflected in the individual's original thinking mode and the impact of the environment at that time. At the same time, when these factors that determine the difference between men and women are found in this work, they can be used as a reference for the improvement of marketing, advertising and promotion to a large extent. As society changes, consumption habits and behaviors will also change accordingly, and the use of ethnography is also a way to keep pace with the understanding of human psychology.