Enhancing mobile search using web search log data

Mobile search is still in infancy compared with general purpose web search. With limited training data and weak relevance features, the ranking performance in mobile search is far from satisfactory. To address this problem, we propose to leverage the knowledge of Web search to enhance the ranking of mobile search. In this paper, we first develop an equivalent page conversion between web search and mobile search, then we design a few novel ranking features, generated from the click-through data in web search, for estimating the relevance of mobile search. Large scale evaluations demonstrate that the knowledge from web search is quite effective for boosting the relevance of ranking on mobile search.