根据用户需求量身定制的邻近营销解决方案

2010 IEEE International Symposium on "A World of Wireless, Mobile and Multimedia Networks" (WoWMoM) Pub Date : 2010-06-14 DOI:10.1109/WOWMOM.2010.5534936

Michela Papandrea, S. Giordano, S. Vanini, P. Cremonese

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引用次数: 19

摘要

我们提出了一个直接接近营销解决方案(PROMO)的原型，针对不同的智能手机定制个性化用户的需求。该系统基于收集环境中的Wi-Fi指纹，并根据用户的兴趣和位置向用户的智能手机发送数据。我们相信我们的系统具有很高的潜力，因为与现有的类似解决方案不同，它是高度可定制的，也适用于室内环境。瑞士创新促进局(CTI-No 11556.1)决定资助该原型机的发展，进一步证实了市场有效性。

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Proximity marketing solution tailored to user needs

We present a prototype for a straightforward proximity marketing solution (PROMO) over heterogeneous smart phones tailored to the needs of individual users. The system is based on the collection of Wi-Fi fingerprints in an environment, and sends data to the users' smart phones based on their interests and their location. We believe that our system has high potential because, differently from existing similar solutions, it is highly customizable and works also in indoor environments. The market validity is further confirmed by the decision to fund the development of this prototype taken by the Swiss Innovation Promotion Agency (CTI-No 11556.1).

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2010 IEEE International Symposium on "A World of Wireless, Mobile and Multimedia Networks" (WoWMoM)

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