移动电视:寻找一个不存在的圣杯

H. Bouwman, M. D. Reuver, S. Stalman
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引用次数: 5

摘要

虽然移动电视被认为是电信运营商的杀手级应用,但迄今为止,市场上的成功仍然有限。虽然UMTS和DVB-H提供的移动电视服务质量不足,或者缺乏有趣的内容,但基于WiFi和LTE的智能手机应用程序可能最终会实现这一承诺。在本文中,我们报告了一项关于开发和测试智能手机移动电视应用程序的实地研究。该应用程序不仅提供移动电视内容,还提供无缝滚动播放和与社交同伴分享片段的功能。我们收集了媒体行业一组利益相关者使用移动电视应用程序的独特日志数据。我们发现,移动电视主要用于较短的观看时间(即平均3分钟),但用户之间也存在很大差异。在第二项研究中,我们调查了广大公众对移动电视的潜在兴趣。我们发现,只有当用户确信移动电视将取代他们目前使用的数字电视或互联网电视时,他们才愿意采用移动电视。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mobile TV: the search for a holy grail that isn't
While Mobile TV has been proposed as a killer application for telecom operators, market success has so far been limited. While UMTS and DVB-H offered insufficient quality mobile TV services and/or lack of interesting content, WiFi and LTE based smartphone apps may finally deliver the promise. In this paper, we report on a field study that has been conducted on developing and testing a mobile TV app for smartphones. The application offers not only mobile TV content, but also the ability to scroll through broadcasts seamlessly and share fragments with social peers. We collected unique log data on usage of the mobile TV app by a group of stakeholders in the media sector. We found that mobile TV is mainly used for short viewing sessions (i.e. on average three minutes), but that there are also great differences between users. In a second study, we surveyed the potential interest of the broader public in mobile TV in general. We found that users are only willing to adopt mobile TV if they are convinced that it would replace their current use of digital or internet TV.
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