感知价格与有机食品消费行为

Mahrinasari Ms
{"title":"感知价格与有机食品消费行为","authors":"Mahrinasari Ms","doi":"10.4108/eai.1-10-2020.2305584","DOIUrl":null,"url":null,"abstract":"Abstract. This research aims to analyze the organic food consumption behaviour of the consumers, measured by utilitarian and hedonist behaviour, due to the perceived price effect to trigger consumers’ purchase intention. To address this objective, a quantitative research design has been implemented by distributing the questionnaires. 347 usable data were analyzed by using SEM-based Covariance. The research results show that perceived price has a positive significant effect on utilitarian and hedonist behaviour, and then the utilitarian and hedonist also affect purchase intention. However, purchase intention is directly much more determined by perceived price than utilitarian and hedonic behaviour. Even though, the high price in this research is less barrier, the research results imply that the company management of the organic product must create, offer, and deliver the high quality of the organic products within the competitive price to boost the purchase intention improvement of the consumers. \n \nKeywords: Organic Food, Perceived Price, Utilitarian, Hedonist, Purchase Intention","PeriodicalId":309797,"journal":{"name":"Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Perceived Price and Organic Food Consumption Behaviour\",\"authors\":\"Mahrinasari Ms\",\"doi\":\"10.4108/eai.1-10-2020.2305584\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract. This research aims to analyze the organic food consumption behaviour of the consumers, measured by utilitarian and hedonist behaviour, due to the perceived price effect to trigger consumers’ purchase intention. To address this objective, a quantitative research design has been implemented by distributing the questionnaires. 347 usable data were analyzed by using SEM-based Covariance. The research results show that perceived price has a positive significant effect on utilitarian and hedonist behaviour, and then the utilitarian and hedonist also affect purchase intention. However, purchase intention is directly much more determined by perceived price than utilitarian and hedonic behaviour. Even though, the high price in this research is less barrier, the research results imply that the company management of the organic product must create, offer, and deliver the high quality of the organic products within the competitive price to boost the purchase intention improvement of the consumers. \\n \\nKeywords: Organic Food, Perceived Price, Utilitarian, Hedonist, Purchase Intention\",\"PeriodicalId\":309797,\"journal\":{\"name\":\"Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia\",\"volume\":\"21 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-04-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4108/eai.1-10-2020.2305584\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4108/eai.1-10-2020.2305584","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

摘要

摘要本研究旨在分析消费者的有机食品消费行为,以功利主义和享乐主义行为衡量,由于感知价格效应触发消费者的购买意愿。为了实现这一目标,定量研究设计已通过分发问卷实施。采用基于sem的协方差分析347份可用数据。研究结果表明,感知价格对功利主义和享乐主义行为有显著的正向影响,而功利主义和享乐主义行为对购买意愿也有显著的影响。然而,与功利主义和享乐主义行为相比,感知价格更直接地决定了购买意愿。尽管在本研究中,高价格不是障碍,但研究结果表明,有机产品的公司管理必须在具有竞争力的价格范围内创造、提供和交付高质量的有机产品,以促进消费者的购买意愿提高。关键词:有机食品,感知价格,功利主义,享乐主义,购买意愿
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Perceived Price and Organic Food Consumption Behaviour
Abstract. This research aims to analyze the organic food consumption behaviour of the consumers, measured by utilitarian and hedonist behaviour, due to the perceived price effect to trigger consumers’ purchase intention. To address this objective, a quantitative research design has been implemented by distributing the questionnaires. 347 usable data were analyzed by using SEM-based Covariance. The research results show that perceived price has a positive significant effect on utilitarian and hedonist behaviour, and then the utilitarian and hedonist also affect purchase intention. However, purchase intention is directly much more determined by perceived price than utilitarian and hedonic behaviour. Even though, the high price in this research is less barrier, the research results imply that the company management of the organic product must create, offer, and deliver the high quality of the organic products within the competitive price to boost the purchase intention improvement of the consumers. Keywords: Organic Food, Perceived Price, Utilitarian, Hedonist, Purchase Intention
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信