YouTube广告叙事的传播效果研究:以剧情、信息感受价值和TrueView流为重点

{"title":"YouTube广告叙事的传播效果研究:以剧情、信息感受价值和TrueView流为重点","authors":"Seungyeol Song, Jungkyu Kim","doi":"10.47020/jlc.2022.11.26.4.5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":236955,"journal":{"name":"Locality & Communication","volume":"163 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on Transportation Effectiveness of YouTube Ads Storytelling : Focusing on Plot, Message Sensation Value & TrueView InStream\",\"authors\":\"Seungyeol Song, Jungkyu Kim\",\"doi\":\"10.47020/jlc.2022.11.26.4.5\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":236955,\"journal\":{\"name\":\"Locality & Communication\",\"volume\":\"163 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Locality & Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47020/jlc.2022.11.26.4.5\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Locality & Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47020/jlc.2022.11.26.4.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}