顾客满意度与电子学习使用意向研究

Dauw-Song Zhu, Wei-Te Lee, Yi-Kang Chen
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引用次数: 4

摘要

本研究的目的是建立在线电子学习系统的使用意向模型。基于技术接受模型与D&M模型,以285位台湾线上学习使用者为对象,验证本研究架构的有效性,结果显示资讯品质、服务品质、感知易用性与感知有用性是决定线上学习系统使用者满意度的关键因素。更重要的是,用户满意度感知是影响电子学习系统使用意愿的关键因素。根据统计结果,一个可接受的拟合优度表明所提出的模型和样本适合检验假设。本研究强调,电子学习系统供应商的管理者和设计者应更加重视了解用户的满意度感知,提高系统的服务和信息质量。因此,成功的电子学习系统不仅提供了强健的信息系统服务质量,而且提供了可靠的在线电子学习平台信息质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A study on the customer satisfaction and using intention of e-learning
The purpose of this research is to develop the usage intention model of online e-learning systems. Based on the Technology Acceptance Model and D&M model, the proposed framework is validated with 285 respondents from online e-learning users in Taiwan, which shows that information quality, service quality, perceived ease of use and perceived usefulness are play an critical role to determine user satisfaction of e-learning system. More importantly, the perception of user satisfaction is key aspect affecting intention to use of e-learning system. According to the statistical results, an acceptable goodness-of-fit indicates that proposed model and samples is proper to exam the hypotheses. This study emphasizes that the managers and designers of e-learning system provider should pay more attention to understanding the perceptions of users' satisfaction and improving the service and information quality of the system. Therefore, successful e-learning systems not only provide robust service quality of information systems, but also delivery reliable information quality of online e-learning platform.
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