ECOLOGICAL PROSPECTS OF TOURISM DEVELOPMENT WITHIN DROHOBYCH URBOSYSTEM

Goal. To reveal peculiarities of formation of ecological prospects of tourism development within Drohobych urban system. Method. The study used analytical, comparative-geographical, cartographic and synthetic methods. Results. The prospect of this territory for ecological tourism in urban systems is shown - since it is characterized by the location within the satisfactory ecological state of forest landscapes, accessibility for all types of tourist groups, developed infrastructure and the presence of environmental problems, which often need immediate solution. Thus, territories such as the Drohobych Urbosystem create the prerequisites for obtaining aesthetic preferences, cognitive bases, as well as environmentally oriented knowledge in the implementation of tourist routes. In general, “branding” of cities in the development of the tourism industry is a multifactorial phenomenon, which depends on its natural, historical and architectural attractiveness as well as on its ecological status, which acts as an ecological basis and general ecological background. (a necessary background that creates a natural environment beyond which it is impossible to consider the ecological effect of anthropogenic impact aimed at providing comfortable environmental conditions (natural conditions that affect life, health, production and non-productive activities of people) for tourists. That is, the environmental safety of an urban environment is a condition of a certain section of a city that eliminates harmful effects or its threat, its inhabitants and visitors, created by anthropogenic or natural influences, correspond to the formation of a natural and cultural environment that is consistent with sanitary, aesthetic and material needs. [7] Scientific novelty is the development of theoretical, methodological and medical principles for the identification of tourist regions as an object of study, the identification of their specific features and patterns of functioning. Assessment of the environmental safety of the environment of tourist attractive urban areas should be a mandatory component of the city's brand, which is developed with the aim of obtaining the following results: improving the socio-economic and cultural development of the city; development of all forms of business in the city; tourism development; promotion of investment activity; participation in national and regional development programs; participation in international cooperation programs. The practical importance lies in substantiation of the mechanisms of formation and implementation of the strategy of development