葡萄牙银行业的战略集团

A. Rosário, A. Moreira, P. Macedo
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引用次数: 1

摘要

本章分析了葡萄牙2008年至2010年期间的零售银行行为。数据的收集是通过对所分析年份的报告和决算进行会计协商进行的。所选择的变量反映了分析期间零售银行业务的战略行动,可以认为葡萄牙零售银行业务随着时间的推移在参与者之间存在明显差异。特别是银行机构的竞争战略不同,战略集团的资源不相似,战略集团之间的战略也不同。这反映了全国零售银行业的竞争格局。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic Groups in the Portuguese Banking Industry
This chapter analyzes the retail banking behavior in Portugal for the period between 2008 and 2010. The data collection took place through the accounting consultation of the reports and accounts of the years under analysis. The selected variables reflect the strategic actions of retail banking during the period under analysis, and it can be argued that retail banking in Portugal has clear differences among players over time. In particular, banking institutions have different competitive strategies, the strategic groups do not have similar resources, and strategies also differ between strategic groups. This reflects the competitive structure of the national retail banking industry.
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