产品开发的制胜策略

Gregg Tong
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引用次数: 2

摘要

展示了1994年美国产品卓越奖(APEX)的获奖产品开发团队。描述了成功的秘诀,包括花时间了解客户需求,做“市场第一”而不是“市场第一”。开发IBM Thinkpad系列移动电脑的团队获得了总奖。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Winning Strategies for Product Development
Presents the winning product development teams from the 1994 American Product Excellence (APEX) Awards. Describes the secrets of success which includes taking time to understand customer needs and being “right‐to‐market” instead of “first‐to‐market”. An overall award was presented to the team that developed the IBM Thinkpad series of mobile computers.
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