{"title":"个人移动智能lbs的商业潜力和市场机会——一个欧洲案例研究","authors":"C. d'Alessandro, Pier Carlo Trucco","doi":"10.5383/JUSPN.04.01.002","DOIUrl":null,"url":null,"abstract":"Abstract The article presents a first hypothesis of a business model for an intelligent LBS for personal mobility. This business model has been developed inside FP7 i-Tour project. i-Tour stands for “intelligent Transport system for Optimized URban trips” and it is a so-called Collaborative Focused Research Project presented to the call on Surface Sustainable Transport topic “SST.2008.3.1.2 Intelligent mobility systems and multi-modal interfaces for transport of passengers”. In order to develop a business model for next generation personal mobility systems, an as-is analysis has been performed, resulting in a scenario characterized by the wide diffusion of wireless connections at urban and regional scale (e.g. UMTS, Wi-Fi or WiMax); by info-mobility services promoting multi-modal transport; by the development of transportation services based on localization technologies. The business model has been, then, proposed taking into account two different business strategies and two different organizations, and developing a financial analysis, including a break-even analysis useful to support a first feasibility study for a distinctive go-to-market strategy.","PeriodicalId":376249,"journal":{"name":"J. Ubiquitous Syst. Pervasive Networks","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2012-03-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"11","resultStr":"{\"title\":\"Business potential and market opportunities of intelligent LBSs for personal mobility - A European case study\",\"authors\":\"C. d'Alessandro, Pier Carlo Trucco\",\"doi\":\"10.5383/JUSPN.04.01.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract The article presents a first hypothesis of a business model for an intelligent LBS for personal mobility. This business model has been developed inside FP7 i-Tour project. i-Tour stands for “intelligent Transport system for Optimized URban trips” and it is a so-called Collaborative Focused Research Project presented to the call on Surface Sustainable Transport topic “SST.2008.3.1.2 Intelligent mobility systems and multi-modal interfaces for transport of passengers”. In order to develop a business model for next generation personal mobility systems, an as-is analysis has been performed, resulting in a scenario characterized by the wide diffusion of wireless connections at urban and regional scale (e.g. UMTS, Wi-Fi or WiMax); by info-mobility services promoting multi-modal transport; by the development of transportation services based on localization technologies. The business model has been, then, proposed taking into account two different business strategies and two different organizations, and developing a financial analysis, including a break-even analysis useful to support a first feasibility study for a distinctive go-to-market strategy.\",\"PeriodicalId\":376249,\"journal\":{\"name\":\"J. Ubiquitous Syst. Pervasive Networks\",\"volume\":\"29 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2012-03-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"11\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"J. Ubiquitous Syst. Pervasive Networks\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5383/JUSPN.04.01.002\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"J. Ubiquitous Syst. Pervasive Networks","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5383/JUSPN.04.01.002","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Business potential and market opportunities of intelligent LBSs for personal mobility - A European case study
Abstract The article presents a first hypothesis of a business model for an intelligent LBS for personal mobility. This business model has been developed inside FP7 i-Tour project. i-Tour stands for “intelligent Transport system for Optimized URban trips” and it is a so-called Collaborative Focused Research Project presented to the call on Surface Sustainable Transport topic “SST.2008.3.1.2 Intelligent mobility systems and multi-modal interfaces for transport of passengers”. In order to develop a business model for next generation personal mobility systems, an as-is analysis has been performed, resulting in a scenario characterized by the wide diffusion of wireless connections at urban and regional scale (e.g. UMTS, Wi-Fi or WiMax); by info-mobility services promoting multi-modal transport; by the development of transportation services based on localization technologies. The business model has been, then, proposed taking into account two different business strategies and two different organizations, and developing a financial analysis, including a break-even analysis useful to support a first feasibility study for a distinctive go-to-market strategy.