孟加拉国达卡市消费者对电子银行的接受程度

Afrina Akter Mishu, N. Afroz, Shanjida Chowdhury, N. Zayed
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引用次数: 1

摘要

电子银行或电子银行是在这个信息时代引入的少数先进技术之一。电子银行是一种能够带动发展、支撑增长、促进创新、增强竞争力的系统。在孟加拉国,电子银行已经成为银行业改变游戏规则的内容之一。本文利用原始数据,试图揭示孟加拉国首都达卡私营银行和政府银行提供电子银行服务的现状。调查亦旨在了解消费者使用这些设施的满意程度。从分析中发现,在使用情况下,ATM和借记卡对其他电子银行设施具有绝对的统治地位。另一方面,短信和移动银行设施在达卡市的消费者人数最少。研究还发现,电子银行用户的数量正在显著增加。尽管在使用电子银行方面存在一些问题,但大多数消费者对所提供的设施感到满意。关键词:电子银行;网上银行;消费者的满意度;
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Acceptance of E-banking by the Consumers of Dhaka City, Bangladesh
Electronic banking or E-banking is one of the few advanced technologies that have been introduced in this age of information. E-banking is a kind of system that is able to drive development, supporting growth, promoting innovation and enhancing competitiveness. In Bangladesh, E- banking has been one of the game changing inclusions in the banking sector. Using primary data, this paper tried to reveal the current scenario of E-banking facilities provided by the private and government banks in Dhaka, the capital city of Bangladesh. It has also intended to find out the consumers’ satisfaction levels using these facilities. It is found from the analysis that ATM and Debit cards have an absolute domination over the other e-banking facilities in case of usage. On the other hand SMS and Mobile banking facilities have the least number of consumers in Dhaka city. Study also found that electronic banking users’ are getting increased in a significant manner. Despite of some problems regarding the usage of e-banking, majority of the consumers are satisfied with the facilities provided. Key word: E-banking; Online Banking; Consumers’ Satisfaction;
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