Research on the Influencing Factors of Film Box Office Based on Ordinary Least Square and Threshold Quantile Autoregressive Model

With the continuous development of China's social economy, people's living standards continue to improve, the people's investment in leisure and entertainment continues to increase, among which film has become one of the people's first choice for leisure and entertainment. In recent years, the domestic film market has been expanding, at the same time, western films represented by Hollywood have also produced a fierce impact on domestic films. How to improve the local film quality, improve the local film box office level has become a hot issue. In this paper, 152 domestic films in 2018 are selected as research objects, and Ordinary Least Square and TQAR models are adopted to analyze the factors affecting the box office of films, so as to provide effective references for effectively reducing the cost of film investment and improving the market value of domestic films.