提高家具企业竞争力的途径研究

Materials of the international scientific and practical conference "Green Economy: "Iforest" Pub Date : 2022-02-17 DOI:10.34220/zeif2022_117-121

O. Strukova, I. Shanin

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引用次数: 0

摘要

制造家具产品的商业组织被迫寻找提高其产品竞争力的方法。由经济的不稳定性、从传统贸易到电子商店形式的转变所决定的现代市场条件，规定了在产品市场上保持竞争优势和吸引消费者注意的新条件。本文介绍了所分析的家具企业与主要竞争对手沃罗涅日地区家具企业的竞争力评估结果。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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RESEARCH OF APPROACHES TO INCREASE COMPETITIVENESS OF A FURNITURE ORGANIZATION

Commercial organizations manufacturing furniture products are forced to look for ways to improve the competitiveness of their products. Modern market conditions, determined by instability in the economy, the transition from classical trade to the form of electronic stores, dictate new conditions for retaining competitive advantages in the product market and attracting the attention of consumers. The article presents the results of assessing the competitiveness of the analyzed furniture organization in comparison with the main competitors, furniture organizations of the Voronezh region.

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Materials of the international scientific and practical conference "Green Economy: "Iforest"

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