如何向电视观众提供推荐?

Sue Hessey, Ian Matthews
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引用次数: 1

摘要

电视和网络上的内容选择过多是一种现代现象。引导观众观看他们喜欢的内容对任何视频点播提供商来说都是一个挑战,尤其是那些从下载内容中获得收入的提供商。让用户在选择推荐时的体验既吸引人又容易,这也是一个挑战。本文涵盖了对以各种方式向观众展示推荐项目的测试研究,以建立最佳和最差的功能,并为未来IPTV推荐服务的用户界面设计决策提供信息。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How can recommendations be presented to TV viewers?
An overload of content choices on the TV and online is a modern phenomenon. Steering viewers towards content they would like is a challenge for any video-on-demand provider - especially for those who derive revenue from downloaded content. Making the user experience in selecting recommendations engaging and easy is also a challenge. This paper covers research into testing the presentation of recommended items to viewers in a variety of ways to establish best and worst features, and to inform user interface design decisions of future IPTV recommendations services.
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