远程医疗中的宠物主人特征

Proceedings of the 2022 5th International Conference on Computers in Management and Business Pub Date : 2022-01-21 DOI:10.1145/3512676.3512680

Anisa Larasati, L. A. Y. Caesar, A. P. Redi, Reny Nadlifatin, Sulthan Bahariawan, Adji Candra Kurniawan

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引用次数: 0

摘要

疫情不仅会影响人们的健康行为，还会影响人们与宠物健康相关的行为。这种情况提高了为宠物健康开发手机应用程序的重要性。在推广这些应用程序之前，重要的是要了解那些将使用这些应用程序的人的特点，以及他们使用和付费的意愿。这项研究表明，那些有宠物的人(与没有宠物的人相比)更有可能成为以晋升为中心的最大化者。这项研究的结果可能是未来研究的开端。对营销人员的管理含义也进行了讨论。

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Pet Owner Characteristics in Telemedicine

Pandemic situation does not only affect peoples’ health behavior, but also their behavior related to their pets’ health. This situation raises the importance of having a mobile apps for pets’ health. Before promoting these apps, it is important to know the characteristics of those who will use the apps, as well as their willingness to use and pay. This research proposes that those who have pet (vs. does not have pet) are more likely to be promotion-focused and maximizers individuals. The results from this research could be a starter for future studies. Managerial implication for marketers is discussed as well.

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Proceedings of the 2022 5th International Conference on Computers in Management and Business

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