A Study on Urban Working Women’s Attitude towards Mutual Fund Investment: With Special Reference to Jaipur District, Rajasthan

During the past few years, stock market and mutual funds is the most attracted option to make investment. In today’s complex financial scenario, mutual funds are an ideal investment vehicle for women investors’ to diversify their portfolio of investment. A Mutual fund is an investment fund that pools money from many investors to purchase equities, bonds and other securities. It provides benefits to the investors of good return, less risk, liquidity, tax benefits, etc. The primary data has been collected using structured questionnaire and Secondary data has been collected from journals, books, reports, magazines and other published data’s. The main purpose of doing this research is to know about the Preference of urban working women towards various mutual fund schemes of Jaipur district, Rajasthan (India). Using random sampling technique, sample size of 100 working women is taken having different demographic profiles. This study analyzes the impact of demographic factors on the women’s attitude towards investment in mutual funds.