ON THE ISSUE OF TYPOLOGICAL CLASSIFICATION OF THE TERM ‘‘VERBAL PORTRAIT’’

The purpose of this article is to define the basic parameters to distinguish types of verbal portraits and their subsequent classification. The paper presents the main approaches to the research process as the procedure of substantiation, elaboration and approbation of introducing comparative (retrospective) analysis of the speech portrait in the context of typological systematization into the use of the author's algorithm. Modernized systems of formation, analysis and typology of verbal portraits are presented, where the notion of "verbal portrait" is regarded as an instrument of indirect impact on society.