泰国提供移动增值服务商业模式的经济分析

INTL: Managing in Emerging Markets (Topic) Pub Date : 1900-01-01 DOI:10.2139/ssrn.1618174

P. Sirasoontorn

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引用次数: 8

摘要

本研究的目的是了解什么商业模式在泰国有效，以及决定泰国模式成功和失败的解释因素是什么。这项研究的范围将在移动互联网领域。将采用单案例研究设计。选择BuzzCity作为单独的案例研究是基于BuzzCity的主要客户群在发展中国家的考虑。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Economic Analysis of Business Model for Delivering Mobile Value-Added Services in Thailand

The objective of this study is to gain understanding of what business model works in Thailand and what the explanatory factors determining success and failure of the model in Thailand. The scope of this study will be in the area of mobile internet. The single case research design will be employed. The choice of BuzzCity as a single case study was based on the consideration that BuzzCity’s main customer base is in developing countries.

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INTL: Managing in Emerging Markets (Topic)

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