A. Daif, Abdelilah Karouchi, S. Ounacer, M. Azouazi
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Conceptual Model for Trust and Recommendation Systems
Nowadays, we are witnessing the rise of new marketing strategies 3.0 or the data-driven and values-driven era. Instead of treating people simply as consumers, marketers treat them as whole human beings with spirits, hearts and minds, as well as market experts, at least for the product itself. This has developed a variety of Recommendation systems that many companies benefit from it. In this paper we will present a different kind of recommendation system and our proposed model based on trust and commitment theory.
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