Adaptasi Dakwah Islam Di Media Online Era 4.0

Da'wah as a communication activity has recently experienced a significant development, it is marked by the number of digital devices and online media that are used as a means of da'wah. Interestingly, mad'u makes online media the main reference in finding religious resources to replace the pesantren tradition by visiting teachers and kiyai directly.Da'wah through online media needs to adapt, not only from the aspect of technology and digital devices but also its content, so as to be able to counter the minimally referenced narratives circulating in online media, such as hoaxes, intolerance in the name of religion, and radicalism. Moreover, according to a Mapindo report in January 2021 in the last five years it found 13,520 hoaxes with a total loss of Rp 1.17 trillion, besides that PPIM also found that online media such as social media were used as a place to transmit conservative ideas and ideologies, religious fundamentalism, radicalism, Islamism to extremism.This article concludes that, online media da'wah must be inclusive, humanitarian, and civilized. Da'wah is no longer just a conversion but also a project of humanity and civilization. In addition, it was also found that one formulation of persuasive da'wah both through online and offline media, namely AIDDA, namely, attention, interest, desire, decision, and action. In addition, the concept of Oh Su Hyang, namely C = QXPXR, is that the communication process must begin with questions, then praise and reactions.